Rio’s mayor, Marcelo Crivella, launched the digital platform Adote.Rio, in which companies, citizens and social organizations can sign up to adopt trees, flower beds, gardens, squares, parks, monuments and fountains in the city. There is no need to pay anything to City Hall for the adoption of a public space. The company or the person who decides to participate in the project is responsible for the maintenance of the area or equipment. On the other hand, their name will be linked to the adoption via a plaque that holds a QR code.
“Adote.Rio arrives at a time when the city needs creativity, in a moment of crisis. We no longer live in a time of populist solutions. This is the spirit of Adote.Rio. We will only overcome this difficult moment with work and solidarity”, said Crivella.
The adoption of the city’s common-use public assets and green areas already exists. Today, Rio has 256 areas, of which 36 are squares. The total space for adoption is 1.5 million square meters, equivalent to three Quintas da Boa Vista.
“What does someone who adopts an area have to do?” “Maintain it,” he says, “as you would your own house.” Make that environment nice and clean. Each person will see what needs do be done according to the space’s use. There will be no expenses beyond these, but it is important to know that the adoption does not give the right to commercial use of the area,” said Cristina Monteiro, Director of Planning and Projects of the Parks and Gardens Foundation.
The Institute of Environmental Events (IEVA) is one of the partners that takes part in this experience. The area they adopted in January of this year is the Recanto do Trovador Park, the former Zoo in Vila Isabel in the Zona Norte. Since then, the now well-taken care of space – which before was visited by 350 people per month – receives 3,000 visitors. “It is a contribution to the community of Morro dos Macacos, above all, adjacent to the park and which has a large need of a leisure area. When companies or citizens do this, they disown City Hall and allow the government to shift its attention to more schools, hospitals and other important sectors,” said IEVA President Alexandre Gontijo.
Mongeral Aegon, an insurance and pension company, has adopted a two-block area two years ago at Travessa Belas Artes and Rua Imperatriz, near Praça Tiradentes, in the city center. The initiative enhanced the area around its headquarters and even improved the atmosphere among employees. “Adopting is worth it. This has created a relaxed atmosphere not only for the neighborhood but also for the employees, who come here with joy today because the surrounding area has become more valuable and more pleasant,” said Isauro Cardoso, advisor to the company’s president.
According to City Hall, the platform Adote.Rio was created to expand this movement and facilitate partnerships, with total transparency. First, areas and monuments downtown will be offered for adoption. Little by little, adoption options in other neighborhoods of the city will be added to the portal. Today, the city of Rio counts 2,200 urbanized plazas, 36 urban parks, 1,300 monuments and fountains and 450 kilometers of bike path as adoptable spaces.
“Those who love (something), take care of it, That’s the spirit of the Adote.Rio portal: to make a rapprochement between those who love a place, in this case, the citizen or the company, and the public good that is the target of this love, so that it may be adopted,” said the city secretary for the Environment, Roberto Nascimento.
How Adote.Rio Works
Initially, downtown areas and their surroundings that are available for adoption, such as Cidade Nova, Santa Teresa, Santo Cristo and São Cristóvão, will be listed on Adote.Rio. This does not prevent spaces from other regions from being adopted. But the idea is that this list is fed continuously, with the insertion of new areas in the city available at each update.
“All the squares and gardens that can be adopted are already cataloged on the site, and it is very easy: just click on the link, sign up and choose which areas to adopt, for example: a bench in a plaza, or a set of playgrounds in another plaza. All that is needed, including documentation, is easily found on the site,” commented the president of Iplan-Rio, Fábio Pimentel.
The digital platform Adote.Rio, created by Rio’s City Hall, is a partnership between Parks and Gardens Foundation, Superintendency of Downtown, João Goulart Foundation, Secretariat of Conservation and Environment, and IplanRio. – Source (PT)