Largo do Boticario finds a buyer

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Largo do Boticário will have a hostel with 70 rooms and coworking spaces
AccorHotels bought six houses in the Zona Sul for US$5.1 million

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June 2018

A business project – mixing the concepts of a hostel and a coliving center, with gastronomic and coworking areas and a swimming pool – will be implanted in Largo do Boticário, in Cosme Velho. The news was presented to Cariocas in June by AccorHotels, who bought the six houses in the square for US$5.1 million and will invest $7.6 million in equipment and restorations so that the place can receive the first Jo&Joe venture to be opened outside of Europe. With an opening scheduled for September 2020, the space will follow an open house concept, with a large bar open to the public. There will also be a cultural and artistic space. The hostel will consist of an area of 3,500 square meters and will have 70 rooms, of varying prices and sizes. Construction will be started in about four months.

According to Patrick Mendes, CEO of AccorHotels in South America, the hotel network decided to invest in Rio because it believes in the economic recovery of the state and the tourist potential of the cidade maravilhosa.

“The decision to give this gift to Rio shows our intention to bet on the city”, said Patrick Mendes, noting that construction begins at the end of the year.

The purchase of all the houses, explains Patrick, was a negotiation that lasted about a year.

“Since we managed to buy it all, we can restore the whole complex. And rehabilitate this place for Cariocas. It will have a bar, barber, coworking space, plus a hotel. For that, we have brought in a new brand, Jo&Joe, which follows a new concept, with multifunctional spaces”, adding that the hotel will not be the main attraction. “It will be a place of […], in which the hotel will be the consequence and not the main reason.”

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According to the architect responsible for the project, Ernani Freire, the restoration of the space will be the starting point for the revitalization of the entire Cosme Velho area.

– It’s a space that the city complained about the very poor state of conservation. It’s a very charming urban space protected from the traffic of the city. The fact that all six houses were purchased facilitates the restoration project. It’s the phenomenon of the “positive metastasis” by the Catalan architect Oriol Bohigas. I imagine other buildings in the area, such as the Casa dos Abacaxis, will benefit, too”, said the architect Ernani Freire.

The architectural project, says Ernani, will respect the characteristics of the houses and the volumetry of the buildings. The buildings will be interconnected internally, but the facades will be maintained. Additions will be made to areas not related to the buildings. The forest area will also be preserved.

Aimed at a younger audience, the undertaking will have collective dormitories for up to ten people, average rooms for up to four guests, and smaller housing for two people. The estimate is that the tourist rents a bed, in a collective room, for about $25.

A large bar in the middle of the Open House, with capacity for 300 people, will be one of the biggest attractions. It will remain open until 2AM. The new Largo do Boticário will also have swimming pools. – Source (PT)


A news report from the 1960s, and another from 2016 on the space being put up for sale

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