Copacabana’s fashionable Posto 6

10-10-31

careta-1930-posto-6-2

From 1927 to 1933, Copacabana’s Posto 6 was the place to be and people referred to it in conjunction with the name of the famous beachside social club that was located there, the Atlântico Club. At the time, it was only second to the club at the Copacabana Palace. The Atlântico (as well as it’s sister installation, the Praia Club at Posto 4) provided tents on the sand and promoted sports activities, get togethers and parties.

Below, you can see 17 photos (plus the two above) of beach-goers at Posto 6 during the time period in question (with a bonus photo of Posto 4 at the end).

Footing

11-21-31

Aside from going to the beach to see and be seen, the young and fashionable also partook in a popular activity of the time known in Brazil as “footing” (which, by the way, can still be seen in some small Brazilian cities). Footing was done on Sundays and was an important social occurrence, made up of the act of strolling along the avenue sidewalks at the afternoon’s end. “As the day came to an end, hundreds of people would elegantly squeeze themselves onto the space along the seaside” of Atlântica and Vieira Souto Avenues. “This adorable back-and-forth journey” constituted an opportunity to flirt. It allowed the exchange of smiles and glances, “bracelets that fell, reciprocal niceties among young girls and boys…” It produced a “flicker of humorous utterances, elegant jokes, of vaporous skirts and dizzy heads.” The “very refined young ladies” who “did the usual footing” also took advantage of the occasion to show off their fashions. “Summer models” showed up on the avenue. In May the girls already started to appear “with luxurious and unique winter costumes.” The stroll could also be enjoyed as a parade of “little beauties”. An exalted writer described footing as “a show that seduces, makes one fall in love and delights the viewer to the maximum intensity of emotion.”

In the second half of the 1920s until the start of the 30s, the favored place to do footing was in the CIL (Copacabana, Ipanema and Leme), more specifically between Posto 6 and 4, as they were associated with the Praia and Atlântico Clubs. (PDF Source, PT)

Below, see some prime examples of footing in Copacabana, between 1930 and 1935.

All images from Careta magazine. If you enjoyed this post, you may also like the one on High Life in Flamengo, a few decades prior.

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